Market Louis Vuitton on Social Network Essay Example | Topics and Well Written Essays - 2750 words

Market Louis Vuitton on Social Network - Essay Example Overview of the Company Established in 1854, the brand Louis Vuitton was opened by designer Louis Vuitton who entered the art circle by making travel accessories but soon began exploring the industry of fashion, which lead him to make his mark as a premium fashion brand. However, LV is still known for its premium handbags and luggage collection. Louis Vuitton has over 300 outlets in over 500 countries exceeding the brand value of both Prada and Gucci. Louis Vuitton is considered among the best 100 brands of the world, with a higher ranking than other global brands including Pizza Hut, MTV, Apple, Adidas and Chanel (Haig, 2011). Such is the value of Louis Vuitton that its trademark is automatically registered along with its trademark patterns. Certain patterns and style of handbags are classic LV style such as the beige and brown checker design known as the Daimer, which is one of the premier designs by Louis Vuitton. Louis Vuitton operates as a major brand with more than sixty sub-br ands opened under it, including Taug Heuer, Givenchy, Emilio Pucci Parfums, and Marc Jacobs etc. Each brand is considered as the premium brand in its category and is associated with luxury and quality (LMVH, 2012). The brand has been said to develop its presence as a top luxury brand through the strategy of celebrity endorsement. The first celebrity endorsement of Louis Vuitton occurred through Empress Euigine, Napoleon’s wife who loved the brand and its quality. The Empress became a symbol for Louis Vuitton that was later carried on by other leading celebrities including Audrey Hepburn and Jennifer Lopez. Right now, the brand ambassador for Loius Vuitton is Angelina Jolie who continues to be photographed with Louis Vuitton handbags. History of Louis Vuitton Louis Vuitton began as a... Louis Vuitton operates as a major brand with more than sixty sub-brands opened under it, including Taug Heuer, Givenchy, Emilio Pucci Parfums, and Marc Jacobs etc. Each brand is considered as the premium brand in its category and is associated with luxury and quality (LMVH, 2012). The brand has been said to develop its presence as a top luxury brand through the strategy of celebrity endorsement. The first celebrity endorsement of Louis Vuitton occurred through Empress Euigine, Napoleon’s wife who loved the brand and its quality. The Empress became a symbol for Louis Vuitton that was later carried on by other leading celebrities including Audrey Hepburn and Jennifer Lopez. Right now, the brand ambassador for Loius Vuitton is Angelina Jolie who continues to be photographed with Louis Vuitton handbags. History of Louis Vuitton Louis Vuitton began as a luggage designer in 1854 in Paris. Realizing the need for a change in the design of the HJ Cave’s rounded top trunks; Louis Vuitton came up with flat-bottom trunks that allowed to better storage and durability. From the beginning, Louis Vuitton developed itself as a symbol of quality and its products were associated with the rich and the elite. In order to prevent others from copying the designs, the designer continuously upgraded his designs and patterns to maintain interest in the brand (Condora, 2008). With time, Louis Vuitton diversified into other travel accessories including handbags, clutches and other small luggage pieces.